+44 797 620 6116 stephen@stephen-milligan.com

Marketing Tip 70

A great topic to write about is the mistakes people make. “7 Mistakes You’re Making” is going to get more clicks than “7 Things You Should Do” because no one wants to make mistakes.   To your Success! Stephen   ...

Marketing Tip 69

People like lists so if you use a number in your email subject line it’s going to be more likely to be opened. To your Success! Stephen   ...

Marketing Tip 67

Focus on crafting headlines that let your readers know what’s inside and why they should open without being click-bait. Click-bait might work for a time, but eventually, it stops working. Because you are here to serve your audience and click-bait does the opposite,...

Marketing Tip 66

Make it worth it for your audience to open and read your emails. Always include a surprise in every three or four emails so they get used to the idea that you may give something away in your emails that no one else is going to get. To your Success! Stephen   ...

Marketing Tip 65

To connect with your audience better when sending an email to them treat them like a friend that you’re simply sharing good information with. Empathise with them and let them know they’re not alone.   To your Success! Stephen   ...